2013 Results

CAT 40 - Consumer Services & Household Interactive (INT)

SILVER

Forsman & Bodenfors (SWEDEN)

E.ON, Energy: "Swedens Largest Energy Experiment"40-00890-INT
 

URL: http://entries.se/e/eon/experiment/online/

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Jonas Enghage, Leo Magnusson

Art Director(s): Pål Eneroth, Anton Robsarve

Production Company (& City): Society46, STOCKHOLM

Agency Producer(s): Stefan Thomson

Illustrator(s): Henrik Lange

DESIGNER: Icka Samrin, Magnus Almberg, Marc Eastmond

Account Executive: Stefan Rudels

Account Supervisor: Katarina Klofsten, Michael Yngfors

Account Manager: Anna Levegård

Web Producer: Stefan Thomson

Sound: Morningdew Media/Redpipe

Planner: Tobias Nordström

Information Architect: Jonas Skoglund

Advertiser's Supervisor: Maria Rode

Short explanation

If you could actually see how much electricity you use, would it change your behaviour? And if so, what would be the best way to visualize your energy consumption? Together with E.ON, one of Sweden's largest energy providers, we created 'Swedens largest energy experiment' to find out.

Description

If you could actually see how much electricity you use, would it change your behaviour? And if so, what would be the best way to visualize your energy consumption? Together with E.ON, one of Sweden's largest energy providers, we created 'Swedens largest energy experiment' to find out.