|IKEA, Furniture: "The Second-hand Campaign"||40-02698-INT|
Agency (& City): SMFB Oslo
Copywriter(s): Hans Magne Ekre, Alexander Gjersoe
Art Director(s): Hans Magne Ekre, Alexander Gjersoe
Photographer(s): Billy Bonkers
Production Company (& City): Animasjonsdepartementet, Factory
Film Director(s): Marc Reisbig
Production Company Producer(s): Jakob Thommessen
Graphic Design: Nicklas Hellborg
Digital Artwork: Stina Norgren
Web Producer: Christoffer Lorang Dahl
Account Director: Kristian Kristiansen
Account Manager: Hanne Grobstock, Mari Engen, Tonje Skjetne Bjørnerem
Motion Graphic Artist: Arnar Lind Halldorsson
To tell people about IKEA´s focus on sustainability, we found customers about to buy something new at IKEA, and helped them to sell something old. We used our marketing-budget on their second-hand furniture, and shared all of our advertising space online for more than eight weeks.
Each year IKEA launches hundreds of new arrivals. At the same time they want to show that they have focus on sustainability.