2013 Results

CAT 40 - Consumer Services & Household Interactive (INT)


Åkestam Holst (SWEDEN)

Swebus, Long Distance Bus Company: "The Train Switch"40-03088-INT

URL: http://ourwork.se/trainswitch/

Agency : Åkestam Holst, Stockholm

Creative Director: Andreas Ullenius

Copywriter: Adam Reuterskiöld

Art Director: Fredrik Josefsson

Account Director: Magnus Hamberg

Account Manager: Bella Lagerquist

Digital Producer: Johan Eklund

Planner: Patrik Karlsson

Graphic Designer: Olov Öqvist

Graphic Designer: Jens Broman

Production Company: State Interactive

Short explanation

Swebus is Sweden's most punctual public transport, even during the winter. To let people know this, and to steal customers from the big national railroad company we launched a new discount system called The Swebus Train Switch.
Sweden's ten biggest train stations were monitored and whenever a train was late the Swebus Train Switch site generated a discount ticket, free for anyone to collect.
Each delayed minute equalled 1% discount. And if a train was canceled? Then the bus ticket was free.


Sweden's most punctual public transport