McCann Tel Aviv (ISRAEL)
|Shorashim Group, Donations for Elderly People: "Donate with Style"||41-00583-INT|
Agency (& City): McCann Digital Israel
Creative Director(s): Ami Alush
Copywriter(s): Tal Schweiger
Art Director(s): Nir Hersztadt
In Israel there are thousands of elderly people in need, but most young people simply don't care about them. So we found a way to reach those young people and get them to donate to Shorashim Group – an organization that provides food for elderly people in need.
Shorashim Group is an organization that provides elderly people in need with holiday meals throughout the year