2013 Results

CAT 41 - Public Interest Interactive (INT)

BRONZE

Forsman & Bodenfors (SWEDEN)

Faktum, Charity: "Faktum Hotels"41-00881-INT
 

URL: http://entries.se/e/faktum/faktumhotels/

Agency (& City): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Martin Rinqvist

Art Director(s): Staffan Forsman, Staffan Lamm

Photographer(s): Håkan Ludwigsson

Production Company (& City): Thomson Interactive Media, SKELLEFTEÅ, Factory F&B, GOTHENBURG

Agency Producer(s): Stefan Thomson

ACCOUNT MANAGER: Åsa Pedersen, Linda Tiderman

Advertiser's Supervisor: Åse Henell, Sara Erkhagen

Short explanation

Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
We have chosen ten of the places where they might spend the night ' and made it possible for you to book them. Just like any hotel.
You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.

Description

Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
We have chosen ten of the places where they might spend the night ' and made it possible for you to book them. Just like any hotel.
You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.