Lowe Brindfors (SWEDEN)
|Friends, Anti-bullying organisation: "The Bullying Simulator"||41-01780-INT|
Agency (& City): Lowe Brindfors, Stockholm
Executive Creative Director: Rickard Villard
Communications Manager: Andreas Drufva, Jo Barker
Creative: Kalle Dos Santos
Creative: Henning Wijkmark
Creative: Josephine Wallin
Digital Producer: Markus Björk
Digital Producer: Tobias Löfgren
Account Director: Peter Preisler
Account Director: Magnus Wretblad
Production: Magnus Wretblad
Production film: Folke Film
We post, share and like. But social media has a flipside. 29 % of all Swedish teens have been bullied online. We wanted to send a message to social media corporations.
Our solution was a Facebook application letting users experience the world of a bullied teen. You log in and everything is normal. Then it all changes. Your friends turn against you, your timeline is filled with hatred and your photos are commented on in a degrading way.