2013 Results

CAT 43 - Automotive Interactive (INT)


Zulu Alpha Kilo (CANADA)

Audi, Audi quattro: "quattro Experience"43-00446-INT

URL: http://thinkinginsidethebox.ca/Audi_quattro_experience_2min/

Agency: Zulu Alpha Kilo

Creative Directors: Zak Mroueh, Shane Ogilvie

Copy Writer: Jon Webber

Art Director: Simon Au

Agency Producer: David Isaac

Director: Tamir Moscovici

Account Team: Adam Lang, Barrett Holman, Christina Polyzos

Client: Audi Canada

Clients: Jennifer Dobbs, Alannah David

Digital Production House: Thinkingbox

Media Agency: Mediacom

Track Fabrication: Slot Mods

Event Company: Vision Co.

Car Model Fabrication: Uplis Ltd

Video Production: Industry Films

Short explanation

The Audi quattro Experience, a one-of-a-kind interactive installation putting drivers directly behind the wheel of custom fabricated 1:32 scale all-wheel drive slot cars – and reinventing the test-drive in the process. Using the world’s first iPad enabled slot car controller, visitors took their A4 for a wild test-drive through hairpin turns, long highway straightaways and icy mountain passes – terrain that would get the better of lesser vehicles.


The Audi quattro is a road and rally car, produced by the German automobile manufacturer Audi.