Zulu Alpha Kilo (CANADA)
|Audi, Audi quattro: "quattro Experience"||43-00446-INT|
Agency: Zulu Alpha Kilo
Creative Directors: Zak Mroueh, Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Director: Tamir Moscovici
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Client: Audi Canada
Clients: Jennifer Dobbs, Alannah David
Digital Production House: Thinkingbox
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Car Model Fabrication: Uplis Ltd
Video Production: Industry Films
The Audi quattro Experience, a one-of-a-kind interactive installation putting drivers directly behind the wheel of custom fabricated 1:32 scale all-wheel drive slot cars – and reinventing the test-drive in the process. Using the world’s first iPad enabled slot car controller, visitors took their A4 for a wild test-drive through hairpin turns, long highway straightaways and icy mountain passes – terrain that would get the better of lesser vehicles.
The Audi quattro is a road and rally car, produced by the German automobile manufacturer Audi.