2013 Results

CAT 43 - Automotive Interactive (INT)


Forsman & Bodenfors (SWEDEN)

Volvo Group Sweden AB, The New Volvo FL.: "The Chase 360"43-02964-INT

URL: http://casestudies.se/the-chase-360-853e4d7

Agency (& City): Forsman & Bodenfors, Gothenburg

Copywriter(s): Martin Ringqvist, Björn Engström

Art Director(s): Anders Eklind, Sophia Lindholm

Production Company (& City): B-Reel, Stockholm

Agency Producer(s): Niklas Lindström, Alexander Blidner

Account manager: Britta Malmberg

Planner: Tobias Nordström

Post production: Stopp, Spoon

Music: Wooly Bully by Sam The Sham & Pharaohs, Plan8

Editor: Spencer Ferszt, Marshall Street Editors

Sound: Plan8

Designer: Jerry Wass

Account Supervisor: Olle Victorin, Cilla Pegelow

Advertisers supervisor: Lars Terling

Short explanation

The Chase 360° is the interactive experience in which the user take control of 28 cameras to see more angles and to take part of exclusive behind the scenes footage - in short - an interactive behind the scenes experience deluxe.
The interactive journey starts off with the 360° material filmed from the truck’s roof. From here the users can pan the angle of the film as well as explore additional content that has been placed with graphic icons along the route.