|Volkswagen, Golf GTI: "GTI Bannerbahn"||43-03137-INT|
Agency (& City): ACHTUNG Amsterdam
With the first Golf GTI, Volkswagen set the standard for years to come. 7 models and 210 extra horsepower later, we were asked to proof that the newest GTI is still the unbeatable, aggressive hot-hatch.
So we gave everybody the chance to see if they could keep up with the GTI, by turning the slowest performing advertising medium into a racetrack, GTI Bannerbahn. A real-life race across the 4 biggest websites of Holland, broadcasted live with an audience of 2.5 million viewers trying to beat our GTI. A live stream in the banners showed a real GTI racing across websites that were painted on asphalt, while being chased by thousands of online players.