2013 Results

CAT 44 - Media & Entertainment Interactive (INT)


Memac Ogilvy Label Tunisia (TUNISIA)

C.S Hammam-Lif: "Mobilizing the 12th Man"44-01886-INT

URL: http://ella3ib12.com/

Agency (& City): Memac Ogilvy Label, Tunisia

Agencies: OgilvyAction, Tunis / OgilvyEntertainment, NY

Creative Director(s): Nicolas Courant

Copywriter(s): Mehdi Lamloum

Art Director(s): Gerald Heraud/Leo Ehrlich/Alexandre Chaulet/Niv Banhiamad/Yosri Mimouna/Sascha Kuntze

Programmer(s): Atelier 216

Business Director: Mouna Ben Hammouda

Executive Producers: Doug Scott, Sandy Haddad, Ted Robbins

Film Director(s): Xavier Mairesse

Production Company (& City): Propaganda, Tunisia / Chromista, LA /

Production Company Producer(s): Imed Marzouk

Agency Producer(s): David Zellerford, Bedis Benamor

Short explanation

For security reasons, no fans are allowed in Tunisian stadiums anymore. Forcing teams and fans in a long distance relationship. After average results throughout the season and, with the year's most important game approaching, Historical Football team C.S Hammam-Lif needed the support of its fans.


The 12th Man App. A mobile application that connects fans to 40 speakers in the stadium and allows them to cheer on their team while watching the game live on TV. Fans can sing, shout, and more... just by tapping on sound icons. The more fans tap, the louder the sound in the stadium.


The app brought together 93.100 fans in a 12.000 seats stadium, empowering them, enabling them to help C.S.Hammam-Lif win the game and secure its position in the First League.


Professional Football Team