2013 Results

CAT 44 - Media & Entertainment Interactive (INT)



Nike/ Microsoft Studios, Nike+ Kinect Training: "Nike+ Kinect Training"44-02123-INT

URL: http://thevoted.com/kinect/

Agency (& City): AKQA London

Creative Director(s): Duan Evans, Robert Thomsen

Copywriter(s): Hari Bajwa

Art Director(s): Xavier Jacob, James Chorley

Graphic Design: Patrick Lendrum, Stephanie Lindgren

International Client Partner: Geoff Northcott

Senior Account Director: Brian Snyder

Game Designer: Ben Gonshaw

Game Developer: Sumo Digital LTD

Short explanation

"Nike+ Kinect Training is as good as a real trainer and costs less than 1hr's lesson." - Chris Anderson: Former Editor-in-Chief of Wired Magazine.

The best-selling Xbox Kinect title of the holiday season was created by a brand: Nike+ Kinect Training.

We started in 2010 with a vision to democratize personal training, merging Nike’s expertise in training with Microsoft’s Kinect tracking technology.

There was no benchmark for fitness capability, so we partnered with sports scientists to invent one. Algorithmic intelligence means every workout is fresh and personalized to you. By tracking your movement to a skeletal level we deliver precise feedback exactly when you need it. Live video streamed challenges bringing social training to your home.

Nike+ Kinect Training gives everyone a personal trainer 24/7, helping the world to get fit and stay fit and creating meaningful connections with Nike every day.


Fitness title for XBOX 360