DIGITASLBi Paris (FRANCE)
|Publicis Groupe, Publicis Groupe 2013 Wishes: "The Human YouTube Player"||47-00193-INT|
Chief Creative Director: Bridget Jung
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel / Frederick Lung
Art Director: Frederic Roux
Motion Designer: Jeremy Vissio
Programmer(s): Philippe Bordachar / Thibaut Perret
Communication Officer: Amelie Cruchet
Directeur de la Communication: Peggy Nahmany
For the annual Publicis Groupe end of year greeting, we hacked the YouTube player functionality to surprise each viewer with a very human and personal response from CEO Maurice Lévy.
In previous years, end of year message video was seen on average by only 1 in 3 employees of the Publicis Groupe. With 59 000 employees across 104 countries, it’s the 3rd largest communications group in the world. In such a large organisation, encapsulating the Groupe and its values to make people feel part of, and connected with, a ‘bigger something’ is a real issue.
The campaign ran on one single media - Youtube. It was one of the constraints of the original brief, since the video should be seen worldwide.