Forsman & Bodenfors (SWEDEN)
|Volvo Group Sweden AB, The New Volvo FMX.: Live Test Series Campaign||47-02962-INT|
Agency (& City): Forsman & Bodenfors, Gothenburg
Copywriter(s): Martin Ringqvist, Björn Engström
Art Director(s): Anders Eklind, Sophia Lindholm
Production Company (& City): B-Reel, Stockholm
Agency Producer(s): Niklas Lindström, Alexander Blidner
Account manager: Britta Malmberg
Planner: Tobias Nordström
Post production: Stopp, Spoon
Music: Wooly Bully by Sam The Sham & Pharaohs, Plan8
Editor: Spencer Ferszt, Marshall Street Editors
Designer: Jerry Wass
Account Supervisor: Olle Victorin, Cilla Pegelow
Advertisers supervisor: Lars Terling
Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he make it to the top?
The test was filmed in a steep quarry that's infamous for its challenging conditions - Los Tres Cunados in northwestern Spain.
VOLVO TRUCKS, THE NEW VOLVO FMX.