2011 Results

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    • CAT 23 - Professional Services (PRE)

    GOLD

    Abby Norm (SWEDEN)

    Kvällspressen Impact, "A Really Unalternative Media" Campaign ("Bike Seat Ad", "Subway stair Ad", "T-shirt Ad" & "Urinal Ad")23-03688-PRE
     

    Agency (city): Abby Norm, Stockholm

    Creative Director(s): Emil Frid

    Copywriter(s): Peter Fjäll

    Art Director(s): Helena Lonaeus/Oskar Hellqvist

    Photographer(s): Lasse Burell

    Account Directors: Ebba Kilman/Andreas Morne

    Account Manager: Sophie Wesslau

    Short explanation

    Background:
    Impact Tabloid Package is one of Swedens biggest and oldest advertising packages.

    Problem:
    The print media is not so hot. It has been overshadowed by new, alternative and very niche media.

    Target Group:
    Media and advertising agencies.

    Solution:
    Making fun of how few people you reach with hip alternative media, and making it in alternative media. And then we showcased what we had done in big glorious unalternative full pages.

    Description

    Kvällspressen Impact is one of Sweden´s biggest and oldest print advertising packages.