Wunderman (Y&R Switzerland) (SWITZERLAND)
| Phonak, "Spice" Campaign ("Twitter of Birds", "Swish of Fabric", "Rustle of Paper", "Chuckle of Child's Laughter", "Whoosh of Fireworks" & "Trickle of Water") | 25-04300-PRE |
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Agency (city): Wunderman, Zurich Copywriter(s): Samuel Textor, Florian Tillmann Art Director(s): Michael Gallmann, Silke Heinzelmann Photographer(s): Ted Sabarese Graphic Design: Nora Angstmann, Christoph Krummenacher Chief Creative Officer: Markus Gut Executive Creative Director: Roger Rüegger Consultants: Renato Di Rubbo, Rahel Güttler, Sonja Wyss Strategy: Benedikt Bitzi Costumes: Ami Goodheart Short explanationWe created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. DescriptionThe Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. | |