BRONZE
Serviceplan Gruppe (GERMANY)
| Pencil Heads, "Pencil Heads" | 28-03304-DM |
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Agency (city): serviceplan Creative Director(s): CCO: Alex Schill; ECD: Matthias Harbeck; CD: Oliver Palmer, Alexander Rehm Copywriter(s): Augusto Moreno dos Anjos / Martin Magnet Art Director(s): Felipe Cury / Therese Stüssel Photographer(s): Thomas Koller / Sebastian Scharnagl Graphic Design: Thomas Ardelt Artist: : Ragna Reusch Short explanationWe create a special gift to be sent to the most influent politicians. The gift consists on pencils in which the graphite point are sculpt the heads of those politicians. With this pencils we made posters and ads. Also a direct mail with the same gift was sent to 7 media buyers to convince them to announce on the magazine. | |