Grabarz & Partner Werbeagentur (GERMANY)
| WIENERS + WIENERS, "Self Translating Email" | 28-03980-PRE |
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Agency (city): Grabarz & Partner Creative Director(s): Djik Ouchiian, Martin Grass Copywriter(s): Gregor Willimski, Max Benrath, Andreas Schriewer Art Director(s): Thorsten Sievering Executive Creative Director: Ralf Heuel Flasdevelopment: Veronika Ziegler, Sebastian Fiedler Account Supervisor: Thomas Eickhoff, Ina Bach, Nils Ruesenberg Advertiser`s Supervisor: Ralf Wieners, Tina Berns Short explanationHandy, then, that language service provider WIENERS+WIENERS offers an extremely fast translation service. We wanted to communicate this using an e-mailshot to existing and new customers of WIENERS+WIENERS. As the target group comprises agencies and advertising companies who are extremely busy and well used to advertising campaigns, the message needed to be particularly surprising and eye-catching. This is why we used the medium itself, i.e. the email, as the very heart of the idea. We developed the first mailshot in the world that translates itself. When recipients opened the email, they expected a normal letter about WIENERS+WIENERS's translation services. All of a sudden, they saw the letter being translated as if by an unseen hand. From left to right, the German text was transformed word by word into English. The message? 'No one translates more quickly.' With just one click, recipients were taken straight to the WIENERS+WIENERS contact page to find out more. DescriptionWe developed the first mailshot in the world that translates itself. When recipients opened the email, they expected a normal letter about WIENERS+WIENERS's translation services. All of a sudden, they saw the letter being translated as if by an unseen hand. From left to right, the German text was transformed word by word into English. The message? 'No one translates more quickly.' With just one click, recipients were taken straight to the WIENERS+WIENERS contact page to find out more. | |