2011 Results

Agency (city): Interone GmbH (Munich, Hamburg, Duesseldorf)

Creative Director(s): Gunnar Immisch

Copywriter(s): Marcus Pfeiffer

Art Director(s): Felix Hennermann

Agency Producer(s): Jens Pastyrik

Executive Creative Director: Marco Mehrwald

Executive Creative Director: Thomas Pakull

Account Supervisor: Andreas Ernst

Account Manager: Annika Roeseler, Andrea Boettcher

Client Account Director: Thorsten Lehmann

Short explanation

Sunny Cars is one of Europe’s largest holiday car rental brokers. However, only very few know that because up to now B2B has been primarily advertised. Therefore an exceptional measure addressed to the consumers should be developed to increase the brand awareness and to advertise specific offers:
During the inclement season we secretly grab umbrellas from the stand in the entrance of coffee shops and restaurants, and attach a Sunny Cars flyer to them. As soon as the umbrella owner opens their umbrella, the flyer dangles on a string right in front of his face.

Description

Holiday Car Rental Broker