DDB Paris (FRANCE)
| Tropicana, "Tropicana Billboard Powered by Oranges" | 29-02543-PIE |
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Agency (city): DDB Paris Creative Director(s): Alexander Kalchev/Siavosh Zabeti Copywriter(s): Alexander Kalchev/Siavosh Zabeti Art Director(s): Alexander Kalchev/Siavosh Zabeti Production Company (& City): UNIT 9 London Agency Producer(s): Guillaume Cossou/Florence Gabet Executive Creative Director: Alexandre Hervé DescriptionWe created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads 'Natural Energy' & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film. | |