SCP Göteborg (SWEDEN)
| Primärvården Göteborg, "Sneeze Box" | 30-00746-MI |
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Agency (city): SCP Göteborg AB Creative Director(s): Tommy Östberg Copywriter(s): Hanna Samara Art Director(s): TommiLindholm, Birgitta Grönlund Production Company (& City): Dominique Gullic Digital production : Russel Clark, Simon Schlüter, John Beijar Short explanation“Sneezebox” - interactive outdoor event that surprised, entertained and educated the citizens of Gothenburg. The aim: encourage people to take a flu vaccination. In the booth, in shopping centres, was a touchscreen with a sickly looking actor prompting the user to click a button. On clicking, a hidden hydraulic pump sprayed an 80/20 air-water solution at the unsuspecting person. The user then saw a message: “Next time it could be real – get your flu vaccination”. Startled reactions were recorded and, with permission, uploaded to a campaign site. Results: 2000% site traffic increase; 600 films uploaded; 2500 flu vaccines performed. | |