2011 Results

Agency (city): TBWA Berlin, CHE*CHE

Creative Director(s): Dirk Henkelmann, Philip Borchardt

Copywriter(s): Felicitas Olschewski, Dirk Henkelmann

Art Director(s): Philipp Migeod, Philip Borchardt

Production Company (& City): Soup Film (Berlin)

Executive Creative Director: Nico Zeh, Tatjana Stein, Kurt Georg Dieckert, Stefan Schmidt

Idea: Tatjana Stein, Nico Zeh, Dirk Henkelmann, Philip Borchardt

Concept: Dirk Henkelmann, Philip Borchardt, Nico Zeh, Tatjana Stein

Executive Producer: Luise Biesalski, Philip Gaedicke, Alexis Dornier

Producer: Ada Roggendorf, Jana Bloemer

Director & Editor: Johannes von Liebenstein

Cameraman: Christian Datum

Post Production Company: Das Werk (Berlin)

Sound Design Company: Studio Funk (Berlin)

Graphic Design: Philipp Migeod

Curator: tadiRock

Strategic Planning: Christina Keller, Sonia Lago

Account Team: Richard Breaux, David Barton, Alexis Mardon, Philip Gaedicke

Casting: Luise Biesalski

Art Buying: Katrin Hermuth

Short explanation

To inform art- and creativity- loving people about MADE an own media channel was developed that combined art and information: Screens.
Art installations containing monitors were installed in several of the 'Creative Crowd's' favourite bars and restaurants, showing a live stream out of the MADE space to increase curiosity.
After a few weeks an own programme was broadcast with trailers for upcoming events, 'Creative Clash' films and in between, more live streams, but with a more surreal content like "Weird Reality".

Description

MADE is a long-term platform - initiated by ABSOLUT VODKA - for people who love art and creativity. Its goal is to foster creative collaborations. Therefore creative minds from different fields continuously come together to create something new.