Pool (SWEDEN)
| Hertz Dog Cages, "Give the Dog a Bone" | 30-01412-DM |
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Agency (city): Pool, Stockholm Copywriter(s): Jenny Åberg Hüttner Art Director(s): Philip Arvidson Agency Producer(s): Hanna Steiner, Carina Claesson Larsson Production Manager: Patricia Wiegle Final Art: Emma Sandler Short explanationAll kinds of people have dogs and our challenge was how to reach this specific, but diverse group, when we wanted to inform them that Hertz now have dog cages fitted in their hire cars. We decided to concentrate on the only channel the target audience all had in common – their dogs. We created Hertz branded dog bones, each bone had a tag with information about the service together with a link to the website and a phone number for easy booking. The bones were hidden under bushes and behind lamp posts where only a sensitive canine nose could sniff them out. The message was delivered directly to its intended target – all thanks to our four-legged friends. DescriptionHertz now have a service allowing customers to bring dogs along when driving their hire cars. So when hiring a car as dog owner you can get a dog box fitted in the luggage boot. | |