2011 Results

CAT 30 - Media Innovation - Alternative Media (MI)

SILVER

kempertrautmann (GERMANY)

edding, "Wall of Fame"30-02263-MI
 

Agency (city): kempertrautmann gmbh, Hamburg

Creative Director(s): Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche

Copywriter(s): Christoph Gähwiler, Samuel Weiß, Michael Götz

Art Director(s): Simon Jasper Philipp, Stefan Walz, Florian Schimmer

Photographer(s): Nordstern Studio, Sarah Illenberger

Production Company (& City): Liga_01 Computerfilm GmbH, Hamburg

Illustrator(s): approx. 200.000 user so far

Programming: demodern | digital design studio, Köln

Graphic Designer(s): Tobias Lehment, David Scherer

Account Manager(s): Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer (Freelancer)

Short explanation

Unlimited space to immortalise yourself: The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself.
You can use them to draw, illustrate, discover and share alongside other users in real time. With the Wall being online, space is unlimited and we simply enlarge it as and when required.
A collaborative piece of art consisting of more than 150,000 drawings was created in the first six months alone. It’s continuously growing at www.wall-of-fame.com. Even as we speak.