2011 Results

Agency (city): Tribal DDB Amsterdam

Creative Director(s): Chris Baylis

Copywriter(s): Pol Hoenderboom

Art Director(s): Bart Mol

Agency Producer(s): Jeroen Jedeloo, Richard Land, Christy Wassenaar

Design: Robbin Cenijn

Creative Technologist: Ian Bauer

Technical Lead: Jan-Willem Penterman

Strategy Director: Henk Rijks

Planner Social Media: Niels Bellaar

Global Business Director: Sandra Krstic

Director: Rob Chiu

Executive Producers: Marcel Komblum, Mark Pytlik

D.O.P.: Matias Boucard

Orchestra: Metropole Orchestra

Conductor: Jules Buckley

Editor: Nikaj Gouwerok

Music Supervisor: Massive Music

Short explanation

To demonstrate that Philips is ‘Obsessed with sound’ and claim that you can hear every detail with the brand’s audio products, we created a unique interactive video.
We collaborated with the Grammy Award-winning Metropole Orchestra and recorded a specially composed music piece in 55 separate music tracks.
On the site viewers can experience the music video as a whole, played by the entire orchestra, and are invited to single out each musician to hear every detail.
The experience starts through Facebook, where we release trailers, behind the scenes footage and product information.
We also launched a music competition. The best upcoming ‘unheard’ musical talent gets their track specially rewritten for the orchestra to play, and recorded by U2 producer Steve Lillywhite, the ambassador of the ATL campaign.

Description

Philips audio range, consisting of Home Cinema Sound, Portable Audio and Mainstream Audio products.