DDB Paris (FRANCE)
| voyages-sncf.com, "The Escape Machine" | 30-02564-PIE |
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Agency (city): DDB Paris Copywriter(s): Alexander Kalchev/Siavosh Zabeti Art Director(s): Alexander Kalchev/Siavosh Zabeti Production Company (& City): Henry Agency Producer(s): Julie Mathiot Director: Pleix - Henry construction of the boxes: Guillaume Amossé Short explanationDDB Paris creates a new service for the french railway's booking site - Voyages-sncf.com. 'The Escape Service' let people escape to any destination they wanted to by the simple push of a magical red button. Together with french collective Pleix, we designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box. At the end of the youtube video, people could themselves push the button and experience a first-person view of the 'Escape Service'. visit http://machine-a-voyager.voyages-sncf.com/ | |