2011 Results

Agency (city): FORSMAN & BODENFORS, GOTHENBURG

Copywriter(s): Fredrik Janson

Art Director(s): Staffan Lamm, Andreas Malm

Production Company (& City): North Kingdom, ACNE/STOCKHOLM

Agency Producer(s): Alexander Blidner

ART DESIGNER: Mikko Timonen

Web Producer: Malin Careborg, Stefan Thomson

Account Supervisor: Anders Bothen

Account Manager: Anna Levegård

MUSIC: Music Super Service

Repro/Original: F&B Factory

Advertiser's Supervisor: Bengt Junemo

Retouch: C2

Short explanation

Volvo's Cross Country-models take you further in and higher up and help you reach locations
?that you could never get to in a regular car. That's why we launched: ?Volvo Cross Country
Travels – a guide to the most spectacular destinations ?in Scandinavia. From a killer whale
safari in Narvik to ice climbing in Rjukan.

We made a guide to the most spectacular destinations in Scandinavia. You could find the
guide on the internet or download it to your iPhone. As an iPhone app the guide had some
special features. For instance, you could check-in to the destinations you visited and get a
nicely designed badge as a reward.

The Volvo XC60 is at the moment the most sold Volvo car in Scandinavia.

Description

CARS