| Doritos Dips, "Desperado" | 33-04241-BC |
|---|
| |
|---|
|
Agency (city): AMVBBDO DescriptionDip Desperado’ a narrative based around a character, Esteban Ortega, who as a young man discovered that he was incredibly adept at flicking tortillas into jars of salsa.
Esteban’s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter. Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it’s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.
You can watch Esteban’s story here - http://www.youtube.com/watch?v=9yjjAaT4u_U
At the conclusion of the tale consumers are challenged to try their own hand at chip-flicking, without wasting precious and delicious Doritos in the process, by playing an addictive and immersive game, available to download for free as a Facebook, Android or iPhone application. The addictive ‘Dip Desperado’ game rewards your skill (and hours of practice) with £770, 000 worth of ‘real world’ prizes. For those of you with iPhone’s it’d be great if you could download it and give it a 5* review. |
