2011 Results

Agency (city): LDV United

Creative Director(s): Kristof Snels

Copywriter(s): Pieter Staes

Art Director(s): Manuel Ostyn

Photographer(s): Geert de Taeye

Production Company (& City): Bregt Rogiers- Make Agency online production -Antwerp

Communication & PR Manager KIA: Marc Coopmans

Client Service Director : Ann Hostens

Online Strategic Planner : Kristof Janssens

Strategic Director : Henk Ghesquière

Producer Kanakna : Maarten Debulpaep

Account Executive : Tim Janssens

Short explanation

Most people in Belgium know that KIA gives a 7-year warranty on all its models but a lot of them think it is too good to be true and that there must be a catch.
We used a tool to prove the warranty of Kia is 100% real : a lie detector. An official lie detector company, hooked the CEO of KIA Motors Belgium (Benoit Morrenne), up to their lie detector. Consumers could then ask him any questions they had about the 7-year warranty during a live online session. The answers and the test results were streamed directly on the website.
With additional print ads & online bannering this was the solution to prove that the 7 year warranty is 100% true. No catch.

Description

KIA is a Korean car brand that gives a 7 year warranty on all its models.
Longer than the industry standard.