2011 Results

Agency (city): Jung von Matt

Creative Director(s): Johan Jäger

Copywriter(s): Magnus Andersson

Art Director(s): Daniel Wahlgren

Production Company (& City): App: Monterosa, Film: Duo Blau, Webb: Suddenly, Media: Carat

Illustrator(s): Daniel Forero

Final Art: Jon Palmqvist

Planner: Leon Phang

Account Manager: Jan Casserlöv

Project Manager: Ida Modin

Planner: Leon Phang

Short explanation

Launch new car model MINI Countryman in Sweden, using the global concept for the car:
'Getaway'. For MINI Sweden it was the most important marketing campaign since the total
remake of MINI in 2001.

See case: http://ourentries.se/minigetawaystockholm/

Description

Launch of a new bigger MINI Countryman.