2011 Results

Agency (city): TRY/ APT Advertising Agency

Copywriter(s): Petter Bryde/ Anders Holm/ Sebastian Prestø/ Eva Sannum

Art Director(s): Thorbjørn Ruud/ Markus Lind

Production Company (& City): Gimpville

Agency Producer(s): Cathrine Wennersten/ Cecilie Fasbender

Account Director(s): Morten Pomar/ Ole Hustad

Flash: Emil Jönsson

Developer(s): Anders Stalheim Øfsdahl/ Knut Skåla

Motion Graphics Artist: Miran Kevic

Music Production Company: Plan8

Short explanation

The main benefit of the new Golf BlueMotion is the low fuel-consumption, a mere
0,38 liters of diesel per metric mile. Impressive as it might be, it´s still an abstract
product feature that can be difficult to commuicate in an ad. To make the number
memorable we turned E6, the Norwegian equivalent to route 66 - into a
roulette-board using google maps and streetview. A tv ad then invited users to
guess where the car would run out of fuel. The car finally came to a halt 1570
kilometres north of Oslo, making Knud Hillers the lucky winner.

Description

The main benefit of the new Golf BlueMotion is the low fuel-consumption, a mere
0,38 liters of diesel per metric mile.