2011 Results

Agency (city): IMPACT BBDO DUBAI

Copywriter(s): DARREN MC CALL

Art Director(s): MOHAMMED DIAA, MARK HELD, ANDREJ ARSENIJEVIC

Photographer(s): ANDREAS FRANKE

Illustrator(s): MLADEN PENEV

Executive Creative Director: FOUAD ABDEL MALAK

Art Buyer: MARIAM MOIN

Account Supervisor: TALAL SHEIKH ELARD

Account Manager: NOURA AL NAZER

Advertiser's Supervisor: OMAR SAHEB

Other Credits: RICARDO SALAMANCA, AHMED HASSAN

Short explanation

The creative idea was that Braun Precision Trimmer is able to sculpt your hair in the most precise way possible. So we took a series of well known small animals and gave them new facial and head hair features that only a small trimmer would be able to do.
Thus illustrating just how effective the trimmer could be.

Description

One of the main challenges was to find a way to talk to women about trimming their body hair in a way that was not offensive or off-putting. As a result, we elected to use cute animals to represent the capabilities of the product, finding the correct balance of animals was another challenge that we had to overcome as certain animals are synonymous with specific character traits.