Fred & Farid Paris (FRANCE)
| Schweppes, "Uma" Campaign ("Agrum'", "Multifruits Agrum'", "Lemon" & "Tonic") | 38-02804-PH |
|---|---|
 | |
 | |
 | |
 | |
Agency (city): FRED & FARID PARIS (Paris) Creative Director(s): Fred & Farid Copywriter(s): Fred Raillard & Farid Mokart Art Director(s): Fred Raillard & Farid Mokart, Feng Huang Photographer(s): David Lachapelle Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux Agency Account Management: Nathalie Chopra Agency Art Buying: Carmela Guiragossian Short explanationThis campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up; to direct the famous actress Uma Thurman. DescriptionSchweppes Agrum', Indian Tonic, Lemon. | |