2011 Results

Agency (city): FRED & FARID Paris

Creative Director(s): Fred & Farid

Copywriter(s): Fred Raillard & Farid Mokart

Art Director(s): Fred Raillard & Farid Mokart, Juliette Lavoix, Céline Moeur

Photographer(s): Cass Bird

Client Account Direction: Adam Kakembo, Yasemin Akkaya

Agency Account Management: Emmanuel Ferry, Nathalie Chopra, Johanna Najar

Short explanation

To illustrate the 3rd chapter of the concept 'We are animals', Wrangler has sought for stunt men/women to capture instictive moments of life while demonstrating the product's solidity.
To seize completely the concept, all photos have been taken in reel conditions and without any special effects.

Description

Wrangler jean's.