Scholz & Friends Berlin (GERMANY)
| BUND (Friends of the Earth Germany), "Time up, Life Over" Campaign ("Brown Bear", "Grey Seal" & "Gorilla") | 39-00143-PRE |
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Agency (city): Scholz & Friends Creative Director(s): Florian Schwalme, Mathias Rebmann Art Director(s): René Gebhardt, Bjoern Kernspeckt, Ksenia Slavcheva, Sebastian Frese Illustrator(s): Peppermill Berlin Chief Creative Officer: Martin Pross Executive Creative Officer: Matthias Spaetgens Account Manager: Christine Scharney, Susanne Kieck Short explanationMan-made climate catastrophes and environmental disasters, shrinking wildlife habitats, unscrupulous hunting – many endangered species are running out of (life-) time. Our task was to illustrate this dramatic situation in an easily understandable yet arousing way. Description“It’s 5 minutes 'till 12” is a German expression meaning “We don’t have much time before a catastrophe strikes” – in the adverts’ case – before a species becomes extinct. So the advert shows crushed animals between the hands of a watch, because if you want to save species, you must not lose any time and donate now. | |