2011 Results

Agency (city): Scholz & Friends

Creative Director(s): Michael Winterhagen

Copywriter(s): Felix John

Art Director(s): Philipp Weber

Illustrator(s): recom CGI

Chief Creative Officer: Martin Pross

Executive Creative Officer: Matthias Spaetgens

Postproduction: recom POST

Account Manager: Benjamin Baader, Sven Weiche, Albert Petzold

Short explanation

Objective:
The aim is to create a striking print and outdoor campaign that shows Stihl chainsaws as a powerful tool for forestry workers. The campaign should create a strong likeability for the brand.

Concept:
The campaign shows the chainsaw as a very powerful weapon: with a blade made up of an army of attacking warriors. The character of the warriors (Vikings, Samurai and Saracens) reflects the special quality of the saws (strong, precise and dynamic). With such powerful weapons you are ready to defeat the forest.

Target Audience:
The target groups are forestry workers as well as decision makers and buyers in forestry companies.

Description

The campaign shows the chainsaw as a very powerful weapon: with a blade made up of an army of attacking warriors. The character of the warriors (Vikings, Samurai and Saracens) reflects the special quality of the saws (strong, precise and dynamic). With such powerful weapons you are ready to defeat the forest.