Ogilvy & Mather Werbeagentur (GERMANY)
| IBM, "DATAISM. The Unknown Artists" | 39-03460-GD |
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Agency (city): Ogilvy Germany Creative Director(s): Dr. Stephan Vogel Copywriter(s): Peter Strauss Art Director(s): Christian Leithner CCO: Dr. Stephan Vogel Advertiser´s Supervisor: Monika Zilleken, Peter Gerdemann Account Management: Michael Fucks Short explanationThe "Art of Data" calendar presents data visualization as a new art form – and data itself as the "artist". With the right tools, data is able to express itself in a truly artistic way – from bold expressionist strokes to scrupulous pointilist patterns. The images in this art calender portray a world beyond any human artist's desire for self-expression, devoid of traditional rules or representative functions. Images that are unbiased, impersonal – and at the same time undeniably, deeply intriguing. Thus, the calendar added reach, relevance and longevity to IBM's immensely successful "Data Visualization" campaign, especially amongst their key clients. DescriptionIBM | |