2011 Results

CAT 40 - Graphic Design (GD)

GOLD

kempertrautmann (GERMANY)

Philharmoniker Hamburg, "A Sound Logo - Inspired by Hamburg"40-02328-GD
 

Agency (city): kempertrautmann gmbh, Hamburg

Creative Director(s): Marcell Francke, Patrick Matthiensen

Copywriter(s): Sebastian Merget

Art Director(s): Leif Johannsen, Bruno Luglio

Production Company (& City): Audioforce GmbH, Berlin

Account Manager(s): Constanze Frink, Caterina Leisinger

Cinematographer(s): Eric Bosaller

Short explanation

The Philharmoniker Hamburg is the oldest Orchestra of the city. It has a deep relationship with the city and its culture. The task was to create a soundlogo. To echo the deep relationship between Hamburg and the Philharmoniker Hamburg Orchestra we created a sound logo. The idea: Hamburg has a beautiful skyline, that reflects in the alster lake. In this refection we saw a sound wave. Together with a composer we interpreted this wave into a unique sound logo, inspired by Hamburg.