2011 Results

Agency (city): Depot WPF (Moscow)

Creative Director(s): Alexey Fadeev

Art Director(s): Lyudmila Galchenko

Pre-press Specialist: Kurban Kurbanmagomedov

Short explanation

We were asked to create a trendy line of skin care products targeting consumers keen on innovative packaging. To solve this problem we have developed a system of symbols showing the basic quality of each product of the range.

Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.

All information about the producer and the method of application is placed either on the back panel of the packaging or on a label attached to it.

Description

A trendy line of skin care products targeting consumers keen on innovative packaging.
Usually the product description runs in small font on the front side of the packaging. In this case black and white graphics conveys the essence of each product in a clear and emotional way. Each SKU has an individual symbol created with a unified logic in mind. The approach became the basis for the brand identity.