2011 Results

Agency (city): Ogilvy & Mather Advertising GmbH Duesseldorf

Creative Director(s): Rainer Maass, Rob Bruenig

Copywriter(s): Katharina Kiklas, Markus Bredenbals

Art Director(s): Sandra Prescher

Agency Producer(s): Carol Redfield, Markus Jaeger

Embroiderer: Eleonore Bappert

Bindery: Buchbinderei Mergemeier

Short explanation

Within the scope of a communications offensive for Abtei, a manufacturer of dietary supplements, we were asked to make the brand more accessible to a younger target group. In particular, students were identified as a worthy target group given the high level of pressure put on them to perform.
A book of presentation guidelines for students which transforms the idea of the "red thread" one-to-one; the book contents are stitched with a single red thread. In addition to the 10 tips for a successful presentation, the brand lends its own weight: Abtei Ginkgo Plus - a dietary supplement which strengthens memory and concentration.

Description

Abtei Ginkgo Plus - a dietary supplement which strengthens memory and concentration.